Surviving Uncertainty

These are certainly uncertain times. Every day seems to bring more questions and less clarity. When will the economy open up again? When will we be able to leave our homes? With marketing budgets slashed, how and where will I find my next clients? With each day bleeding into the next and weekdays blending seamlessly with the weekend, it can be hard to feel grounded.

Nathan Furr, in his HBR article “Don’t Let Uncertainty Paralyze You,” shares three habits that can help readers develop their own ‘uncertainty capability.’ 

  1. Open Your Eyes to All Options, Present and Future. Look past your immediate situation at the bogger picture. Contextualize. Don’t narrow your thinking.  

  2. Think in Terms of Probabilities, not Binary Outcomes. Things are rarely black and white and if we can catch ourselves before jumping to extremes and worst-case scenarios, we’ll be better off for it. 

  3. Remember that Possibilities Always Exist. We always have choices. They may not be good choices, but they still exist.