There are many very long articles out there right now about Instagram’s new algorithm and how to best leverage it. But no one likes to read long articles, so I’ve bullet pointed the key concepts:
• Post carousels. Carousels can increase your engagement and reach. If you increase engagement, IG will push your stuff more. Why? So they can sell more ads.
• Be consistent. I advise my clients to create a posting schedule that they can maintain for the rest of their lives, whether that’s one day/week or every day with multiple posts. It doesn’t matter. Just be consistent. And use a scheduler to automate your posts, so you don’t have to think about it.
• Use Reels. IG is ripping off TikTok and wants to compete.
• Use Stories
• Use hashtags thoughtfully to connect with the right people and groups.
• Post when your audience is active and online.
• Engage and connect with your audience. Yes, that means you need to respond to comments. Really.
• Follow the data. Review your stats and make adjustments. Test different types of content and see what works (and what doesn’t). Double down on the good stuff.
• Use video. People love it. It doesn’t have to be pro. Use it strategically and thoughtfully, and you might go viral (but probably not).
• Post content your audience will enjoy or find valuable. Posting valuable content will boost engagement, inspire sharing, and generally make people like you more. As you plan your content, create a strategic ecosystem of ideas – branch out and find linkages.
If you have questions or need help developing a social media strategy, please contact me - I’d love to help!