Sales and marketing are distinct but closely related functions within a business, each playing a crucial role in driving revenue. Too often, organizations silo these roles and limit collaboration and, as a result, stymie growth. Creating systems where sales and marketing work together to shape markets, drive conversions, and work towards a common strategic goal is important, but first, we must understand the purpose of both sales and marketing, how they are different, and how they function together.
Integrating Video Into Your Digital Marketing Ecosystem: Key Considerations for Businesses
Video is an indispensable component of every digital marketing strategy. Businesses, both large and small, are recognizing the power of video to engage audiences, convey messages effectively, and drive conversions. Here are several factors to consider as you integrate video into your marketing playbook.