One pricing structure does not fit all.

Creatives need to determine the best pricing strategy that balances both their own and their client's needs.

This pricing strategy should be based on numerous factors including (but not limited to) the scope of work, long-term customer value, cash flow, experience, and the level of trust between creative and client.

To begin, three pricing models to consider: hourly, fixed, and retainer. Match the right option with the right client and then all creatives have to do is create!

Review the slides below for some tips, insights, and things to think about.