Creative content is about more than the final image or words on the screen or page; it’s about ideation, production, distribution, and strategic execution. By looking at creative content through a strategic lens, we can recognize that there is more to marketing and advertising than the artwork, copy, layout, and design.
Thanks to everyone who joined us on the 19th at the University of Oregon Executive MBA in downtown Portland where I presented alongside Brianna Showells, VP of Marketing for Nike Swim and Nick Winkleblack, CMO at Ox Media on growth marketing strategies. I focused on content creation and provided actionable, hands-on tips and tricks. If you weren’t able to join or want to review the slides, you can download the presentation deck below. Questions? Contact me at gabe@chasnoffmedia.com.