This week saw the wrap of a big project produced for Stages Indoor Cycling. After months of collaboration between Chasnoff Media and the Stages marketing, sales, and creative teams, we completed the new product video for their Solo indoor bike. The creative process included scripting the voice over, storyboarding, production on location at the Portland Bay Club, and post-production, where we were able to integrate some incredible footage shot by their marketing and sales teams from around the globe.

Teamwork. Idea-sharing. Adaptation. From the first rough cut to the final, this video took on a life of its own and organically evolved to both tell the Stages Indoor Cycling story and clearly promote the product. From the director’s perspective, I wanted to ensure that the video conveyed all of the key elements relevant to the product, which were essential from a marketing and sales perspective. However, I also wanted to communicate through the visuals, editing, and overall story, the company’s strong culture, brand value, and key differentiators. If you put this video side-by-side next to some of the competing brands, you’ll find that it communicates a different energy and grittiness.

Big thanks to the Stages marketing team and everyone involved. It’s always exhilarating working with all of you!