Z3 Project 2022 Marketing and Promo Video

Part 3 of the video marketing campaign created for the December 2022 Z3 Project conference in Palo Alto, CA. The strategy, which we designed during the pre-production phase, hit three major milestones ramping up to the December event:
• a re-cap of the previous event
• a save-the-date reminder for the upcoming conference
• a call-to-action for ticket sales

What's the takeaway? Your marketing and sales strategy should be integrated into your video production from the onset. Don't wait until you have the content to begin thinking about how your business will use it. Of course, stay flexible, be willing to adapt to changing market demands and customer needs, and remember that the magic happens in the editing room where anything becomes possible.

Communicating Pandemic Safe Practices to Your Customers

If you are a customer-facing business during these uncertain times of the pandemic, you must be communicating to your customers and clients what you are doing to keep them safe and how you are doing it. Here is a COVID-19 safety Safe Practices video I produced for McKenzie Dental. In 2-minutes, we cover their entire process, from welcoming patients at the door to social distancing during dental procedures. More than merely describing the process, we convey it visually with beautiful imagery and editing.

COVID Response Videos

We’ve been busy creating content for our clients that focuses on how they are responding to the COVID-19 pandemic crisis and what they are doing for their customers during these uncertain time. Here are a couple samples produced for Camp Ramah in Wisconsin, an overnight summer camp, and Solomon Schechter Day School, a private school in Chicago.

Camp Ramah in Wisconsin Emergency Fund 2020 fundraising campaign video

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Solomon Schechter Day School COVID-19 Response video and marketing video.

Congratulations to our client Dwell Well with Jess

Chasnoff Media would like to congratulate Jessica Brunt of Dwell Well with Jess, for being featured in April’s edition of Portland Monthly as one of Portland’s top realtors! Here’s a little 30-second video we did to celebrate her accomplishment and share the news with her clients.

Stages Indoor Cycling Product Video Launch

This week saw the wrap of a big project produced for Stages Indoor Cycling. After months of collaboration between Chasnoff Media and the Stages marketing, sales, and creative teams, we completed the new product video for their Solo indoor bike. The creative process included scripting the voice over, storyboarding, production on location at the Portland Bay Club, and post-production, where we were able to integrate some incredible footage shot by their marketing and sales teams from around the globe.

Teamwork. Idea-sharing. Adaptation. From the first rough cut to the final, this video took on a life of its own and organically evolved to both tell the Stages Indoor Cycling story and clearly promote the product. From the director’s perspective, I wanted to ensure that the video conveyed all of the key elements relevant to the product, which were essential from a marketing and sales perspective. However, I also wanted to communicate through the visuals, editing, and overall story, the company’s strong culture, brand value, and key differentiators. If you put this video side-by-side next to some of the competing brands, you’ll find that it communicates a different energy and grittiness.

Big thanks to the Stages marketing team and everyone involved. It’s always exhilarating working with all of you!