If you are a customer-facing business during these uncertain times of the pandemic, you must be communicating to your customers and clients what you are doing to keep them safe and how you are doing it. Here is a COVID-19 safety Safe Practices video I produced for McKenzie Dental. In 2-minutes, we cover their entire process, from welcoming patients at the door to social distancing during dental procedures. More than merely describing the process, we convey it visually with beautiful imagery and editing.
Small businesses need to stay agile and think about adaptation
Image by Rich Tu, used by NYT
“Small businesses simply have far fewer cash resources and liquid assets on hand compared to large corporations,” says Michael Chow, lead data analyst and economist at the N.F.I.B. “While every recession is different, as in 2008, small businesses today must focus on adaptability and prepare for timid consumers.”
Yes, small businesses have fewer resources and reserves than large corporations; but, small businesses have the ability to pivot and adapt much faster. Think: turning a speed boat versus turning a battleship.
COVID Response Videos
We’ve been busy creating content for our clients that focuses on how they are responding to the COVID-19 pandemic crisis and what they are doing for their customers during these uncertain time. Here are a couple samples produced for Camp Ramah in Wisconsin, an overnight summer camp, and Solomon Schechter Day School, a private school in Chicago.
Camp Ramah in Wisconsin Emergency Fund 2020 fundraising campaign video
Solomon Schechter Day School COVID-19 Response video and marketing video.
The Question of Whether or Not to Open Your Business Presents the Ultimate Two-Sided Market Conundrum
The question of whether to open your business amid the COVID-19 pandemic crisis presents the ultimate two-sided market conundrum. The stakes, in this situation, include something far greater than whether your product or service survives in a competitive, free-market economy – the stakes include people’s very lives. I’d like, for a moment, to redefine and reassess how we think about the concept of the two-sided network platform, from a unifying product or service to something less tangible: a psychological state. This consideration will be necessary for any business that hopes to reopen its doors in the era of COVID-19.