Part 3 of the video marketing campaign created for the December 2022 Z3 Project conference in Palo Alto, CA. The strategy, which we designed during the pre-production phase, hit three major milestones ramping up to the December event:
• a re-cap of the previous event
• a save-the-date reminder for the upcoming conference
• a call-to-action for ticket sales

What's the takeaway? Your marketing and sales strategy should be integrated into your video production from the onset. Don't wait until you have the content to begin thinking about how your business will use it. Of course, stay flexible, be willing to adapt to changing market demands and customer needs, and remember that the magic happens in the editing room where anything becomes possible.