Secondary Animation

Secondary animation is an essential principle in motion graphics and animation. Secondary animation has many vital roles:

• support the primary animation

• add more depth to the scene

• emphasize key visuals, concepts, themes, movement, sounds, etc.

• bring more life to the scene, or “make it pop.”

In this shot (narration has been removed), note the leaves coming out of the smokestacks ¬– a subtle visual cue that reinforces the narrative of the video – and the wind turbines spinning. These secondary animations make the scene more exciting and help support the video’s core message.