Contact Chasnoff Media to learn more about how we can help guide you on your strategic marketing journey.
Though it might pain you to hear this, it’s time for your business to start a TikTok channel.
The platform has become a powerhouse, not simply from an entertainment perspective, but as an influential marketing and branding tool. The platform’s algorithm is unmatched in providing a constant stream of personalized content to its users, and other social media channels like Instagram and YouTube are changing their approach to video in a desperate attempt to keep up.
In addition, as reported in The New York Times, “the video app is increasingly a search engine, too. More and more young people are using TikTok’s powerful algorithm — which personalizes the videos shown to them based on their interactions with content — to find information uncannily catered to their tastes. That tailoring is coupled with a sense that real people on the app are synthesizing and delivering information, rather than faceless websites.” (https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html?searchResultPosition=1)
So what does your company stand to gain from joining TikTok:
Increased visibility online
Increased audience reach
Increase clicks to website/cross-platform digital traffic
Product and service advertising
The opportunity to educate your customers and potential customers
The ability to create customized and more personalized content for your target audiences.
Improved SEO
Opportunities to engage directly with your audience
Sharing your brand gospel and solidifying your voice in the digital world.
Push your business creatively to generate new and engaging content
Staying relevant and not getting lost in the noise
Starting a new social media endeavor can feel daunting. There’s strategy development, content creation, consistent content posting, data analysis, and repeating the cycle as your business environment and the platform change.
Chasnoff Media can guide you through this entire process, and take care of every aspect of this chain for your company so that you don't have to. We’ve managed the social media needs of numerous clients, including TikTok, and have provided strong ROIs and overall firm value for our clients.
We’d love to learn more about your marketing and branding needs and provide you with a vision of what’s possible. Contact us if are interested in improving your digital presence and creating an integrated marketing strategy for your business.